Big companies also had drawbacks in Packaging

The packaging is as important as other elements of the marketing mix. If your packaging is hurting your brand, it can't take your brand a step forward. It has been seen that even the big companies face drawback in their packaging leading them to drastic effects. The retail packaging box for a product plays a critical role in its success. The packaging is the face of your brand. It drives consumers' intention to purchase a product. The way you work on custom product packaging boxes reflects your brand values. It can either destroy your identity completely or can give a tough challenge to the competitors. Therefore, brands must work best on retail wholesale packaging to remove all the flaws. Below are some of the drawbacks faced by big companies in their packaging:

• Neglecting Return Logistics:

Sometimes it happens that the customer has to return the product whatever he ordered. As the customer expects a fast and free delivery, he also expects an easy return of the item. Usually, the products are returned in the same retail boxes using the original packaging. Most of the big companies neglect the return logistics. They do not place a pre-paid return shipping label inside the retail boxes. Placing the label inside makes it easy for the customers to fix it onto the package and drop it at the nearest pick-up location. This creates a big difference. The customer experience does not finish when the retail packaging is delivered. Placing the return label inside the printed retail boxes is another source of engagement with the customer. So it should be given the same focus as other details of the package. You Can choose custom boxes for the best experience as they are one of the best packaging solutions Manufacturer 

• Over Packing:

When you think of overpacking, you might be thinking about an explosion of Styrofoam peanuts and other packaging material. It is a consumer's nightmare. However in today's world, wrapping your product in piles of custom retail boxes, with a tiny product residing inside, disturbs customers the most. Sephora is a popular cosmetic brand. But the customers are not happy with its overpacking. Receiving such oversized product packaging boxes shows the customers that environmental values are not delivered, producing a large amount of waste. This negatively affects the customer's perception of your brand. Thus big companies should focus on effective ways of shipping. Design perfect sized retail packaging boxes with little space to accommodate filler packaging if needed. This not only protects your order but also reduces waste and freight charges.

• Under Protecting:

Under protecting is one of the common drawbacks faced by big companies. For example, if you buy an expensive flat-screen television online and receive it with a crack in the middle, it's heartbreaking for the customer. Especially in the case of e-commerce businesses, the safety of the product is an issue of concern. Whether the item is small, large, heavy or fragile proper boxes for product packaging must be used. The businesses should realize how the product can be delivered in perfect condition and design retail Wholesale packaging. Protective material like bubble wrap, corrugated paper roll, shipping peanuts, air cushions, and Styrofoam packaging can be use according to the requirement of the product.

• Wrong Labeling:

Wrong labeling is a common mistake committed by businesses. It may lead to drastic effects which one can't even imagine. For example, in the case of product boxes packaging designed for pharmaceuticals, wrong labels can prove misleading. They can cause serious damage to health. A wrong label on retail packaging can destroy your professional image. Such incorrect instructions may prove doubtful for the customers or shipper. It can even lead to a wrong delivery of product packaging boxes wholesale when your client is urgently waiting for that product.

• Difficult to Open Packaging:

It is the most common complaint made by the customers. The companies should create custom product packaging boxes in a protective, but easy to open way. A packaging which is hard to open for customers or take a lot of time and efforts let your brand down. When a customer needs a scissor, cutter and several other things to open a single retail packaging box, it decreases their interest in your brand.

• A Bombarded Packaging Design:

Customers are always influenced by simple and elegant product boxes packaging. A design which is bombarded with images, colors, patterns and excessive information never becomes the focus of attention. Therefore the companies should not over-design their custom retail boxes while working on different elements. It is one of the biggest drawbacks which hinder the customer to comprehend even the basic information. Use related images and readable typography. Colors should be selected which complement the background. The designers should work to create an attractive and memorable brand logo. Thus, every element should be synchronized with others to create a well-balanced packaging design.